Nicole Hawkins

Social Impact. Communicator. Creator.

With over 20 years of experience, Nicole Hawkins is a seasoned social impact strategist, communications consultant, and creator. She works with organizations and individuals committed to making a positive impact in their communities and beyond. She helps clients find their purpose, connect to good causes, create and activate programs and initiatives that deliver positive social impact, and communicate that impact to inspire others to act.

Nicole has experience working with sports and entertainment organizations, non-profits, for-profits, and associations. Current and past clients include AARP, Colon Cancer Alliance, the Foundation for Advancing Alcohol Responsibility, the George Washington University School of Business, NBC Sports Washington (formerly Comcast SportsNet), ABC 7/WJLA-TV, Panera Bread, the HSC Healthcare System and the National Kidney Foundation of the National Capital Area.

After first serving as a consultant, Nicole moved into the Chief Communications and Community Impact Officer for the National Women’s Soccer League’s Washington Spirit leading up to their 2021 NWSL Championship run. In this position, Nicole was responsible for leading all communications and community impact initiatives for the club. She grew the organizational footprint with key stakeholders including players, staff, investors, media and fans, managed public and community campaigns related to on-field and off-field club activities and worked to promote a culture of high performance within the organization.

Prior to founding Nicole Hawkins Communications, Nicole was the Public Relations Director for the National Basketball Association’s (NBA) Washington Wizards. At just 27 years old, Nicole made history as the first Black woman to be named Public Relations Director for an NBA franchise.

Nicole held various roles with Monumental Sports and Entertainment including Director of Event and Venue Public Relations for Capital One Arena and Assistant Director of Public Relations for the Washington Mystics of the Women’s National Basketball Association (WNBA). She started her career in the Communications Department at the WNBA league office.

In the summer of 2022, Nicole will launch Live Life True – a community designed to help people find the things that are most important to them, and to live their lives true to who they really are. 

Nicole is a member of ColorComm, an organization designed to unite diverse women in the communications industry and the International Association of Business Communicators.

Nicole is a graduate of the University of Maryland, College Park and attended Jefferson Community College in Watertown, New York. She received an executive certificate in Sports Philanthropy from the George Washington University School of Business.