“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin
PR = People + Relationships: the key to success with your external communications strategy.
So what exactly IS external communications? It is more than media relations. Depending on the goals of the organization, external communications strategies may include:
- Cause marketing
- Influencer relations
- Media relations
- Special events
- Social and digital media
- Content marketing
- Crisis communications
- Investor and stakeholder relations
- Community relations
- Thought leadership
A well-executed carefully planned strategy can make a substantial difference to your company’s success. Let NHC help you get there.